In tribute to their heritage and longtime relationship honoring the beauty and power of the sea, lavish skincare brand La Mer has partnered for the fifth time with Oceana – the world’s leading international ocean advocacy organization – to celebrate and support World Oceans Day 2010.

For the 2010 campaign, La Mer has created a limited-edition 100 ml World Oceans Day “blue” Crème de la Mer jar and will make a $200,000 donation to Oceana’s habitat protection efforts. 

Marking the first time La Mer has altered their signature Crème de la Mer jar, “going blue” symbolizes the brand’s continued commitment to the oceans. Over the past five years, La Mer has donated more than half a million dollars globally toward Oceana’s sea expeditions, studies and preservation efforts.  Continue reading “Happy World Oceans Day, L.A.!”